What a night it was on Monday 28th July on Motor Trend, with the latest episode of “Mezzi Speciali: Forgiati su misura”. Luca Traina paid a visit to the heart of Jekko, the Italian world leader in mini cranes, to follow the journey of our SPX532.2 — from the very first concept all the way to the finished machine, ready to take on jobs anywhere in the world.
Seeing our SPX532.2 in action on screen, and watching how the team brings it to life with such precision and care, was something truly special.
We honestly didn’t expect our brand to be so well known already — and based on the feedback we’ve received, the audience was genuinely thrilled to see Jekko featured on a show like this. That kind of response is both humbling and energising.
“I had a fantastic time, both professionally and personally. My experience at Jekko was extremely positive: everyone was welcoming and helpful, and the environment was dynamic, collaborative and highly advanced.
It was a real pleasure to work in such a forward-thinking and friendly setting.
And yes, I came away with a clear thought: Jekko doesn’t just build mini crawler cranes. They put the operator first, respond directly to market needs, and tackle challenges with skill and vision.
Or to put it less formally: they’re the Mr. Wolf of lifting. To borrow from Pulp Fiction: “I’m Mr. Jekko — I solve problems!”” Traina
Our Sales Director, Alberto Franceschini, shared his take too:
“Guiding Traina through Jekko was a unique experience — it gave me the chance to see our company through fresh eyes, and to highlight all the behind-the-scenes processes that really make the difference in our machines.”
A big thank you to Traina and to the production teams at Urano Film and EIE Film for this great collaboration. We’re proud to have shared the quality and passion behind Italian-made Jekko cranes with a wider audience.
👉 If you missed the episode, you can watch it now on Motor Trend’s official streaming channel: https://motortrendtv.it/programmi/mezzi-speciali-forgiati-su-misura
A Win for the People Behind the Machine
🗳️ Vote here to support the team and the design 👉 https://ux-design-awards.com/winners/2025-2-spx328-user-interface
Jekko is proud to announce that the user interface of the SPX328 mini crane has been nominated for the UX Design Awards 2025 — an honour that belongs to everyone who made it possible.
This nomination recognises more than just design quality. It celebrates teamwork between our engineers, the industrial designers at EMO Design, and the crane operators who tested and challenged every detail in real-world conditions.
Together, we built something that works hard, just like the people it’s made for. From the construction site to the design lab, every icon, gesture, and screen was created to be clear, fast, and glove-proof — no confusion, no delays, just support when it’s needed most.
“We didn’t want pretty. We wanted practical,” said one of our product developers. “It’s design that disappears when you need to focus on the lift.”
This project proves that human-centred thinking — grounded in feedback from actual users — leads to tools that truly perform.
Help us celebrate the work of the people behind the machine.
Cast your vote now and help bring this award home 👉 Vote here
🦎 For the lifting heroes. For the builders behind the scenes.